Warren Donian, Advisory Board & Consultant

Professional Marketing Consultant & Marketing Jedi

Warren Donian is a marketing professional with nearly a decade’s worth of experience including two years in sports and entertainment. He is currently the lead marketing consultant for San Francisco’s Small Business Development Center (SBDC), serving clients from diverse industries such as film, fashion, technology, financial services, sports and health.

Marketing has always been the focus of Warren’s career with an emphasis on developing, launching and marketing innovative products and services. Prior to becoming a consultant for the San Francisco SBDC, Warren was leading sponsorship sales for Hearts & Helmets, a major Super Bowl XLII related charity event. He managed a team that sold over $130,000 in sponsorships with Aetna, Coors Light and the Fairmont Hotel.

Throughout his career, Warren has successfully built and enhanced strategic relationships with well-known Fortune 500 brands. This includes Aetna, Wells Fargo Bank, Honeywell, John Deere and Kodak. Warren has established critical competencies in market research, sponsorship, event marketing, new concept validation, customer requirements identification, product development and product /service marketing. Marketing plans that Warren has developed for SBDC clients have generated $750,000+ in new revenue.

Warren also teaches our Trade Show Marketing class where he shares his extensive expertise in event marketing. Bay Area businesses that participate in this seminar leave informed, prepared and inspired to implement successful trade show campaigns.

In May 2005, Warren and a cross-functional group of colleagues from the University of Arizona’s nationally recognized McGuire Center for Entrepreneurship (4th in U.S. News and World Reports annual rankings) won the $150,000 Honeywell Growth Challenge. Teammates and faculty referred to Warren as “Mr. Jingles” for his creativity in product naming and positioning.

Warren earned his MBA at the University of Arizona’s Eller College of Management with an emphasis in marketing and entrepreneurship. He then completed a Master in International Management at Thunderbird School of Global Management with a focus in brand management. Warren graduated Phi Beta Kappa, Cum Laude from the University of California, Davis.