EA in the News
News
Press Release - May 22, 2008: Your Marketing Lab™ to Provide Online Communications Platform and Training Capabilities to Boutique for the Soul™ Affiliates
Article: "Want to Sell a Business? You May Not Be Ready." Arden Dale, Wall Street Journal, January 8, 2008
Events
Denver, Colorado Luncheon & Networking Event - Date TBA - see Your Marketing Lab for more details
Oakland B2B Power Exchange breakfast networking meeting - held the last Wednesday of every month. Contact me for details or visit www.B2Bpowerexchange.com.
Courses
The following courses are conducted on a recurring basis at Your Marketing Lab.
The Essential Components of a Complete Business Plan
Don’t build a business plan that sits on the shelf collecting dust. Build a living, breathing, active business plan that people will want to invest in. This is not a one-time exercise, but a written plan spelling out exactly how you are going to build your business. It includes a financial plan, capital requirements, deadlines, ROI targets, org charts (for now and the future). It includes an detailed discussion of customer needs, tastes, buying habits and preferences, and how you plan to meet those needs, and meet those needs better than your competition.
Course length 90 minutes.
For more information, class schedule, and to register - please click here.
Prepare Your Business for Sale (Learn What Buyers Want)
Research indicates that as many as 12 million businesses will be sold in the next decade. However, research also shows that as many as three-quarters of all businesses that are put up for sale, will never be sold. If you hope to sell your business in the future, take this course now to start preparing your business for sale, whether you hope to sell next year or in 5-10 years. Learn strategies to build and position your business in a way that helps you maximize its value and appeal to potential acquirers.
Course length 60 minutes.
For more information, class schedule, and to register - please click here.
Create Bullet-proof Financial Projections
Are you launching a business, looking for investors or planning to ask a bank for a business loan? It all takes money, and whether the capital you need is yours, from investors, or from a bank, you better have a detailed plan on how you’ll use it and what the return on that investment will be. In this 90-minute course we’ll show you what it takes to build bullet-proof financial projections and the associated assumptions that support your numbers.
Course length 90 minutes.
For more information, class schedule, and to register - please click here.
The 11 Essential Components of an Effective Marketing Strategy
An effective marketing strategy is critical for any business to grow and survive. It lays out goals, responsibilities, strategies, tactics, performance metrics and deadlines. This class explains the 11 critical components of a complete marketing strategy, and will help participants understand how to develop a deliberate marketing strategy to help them meet their goals.
Course length 90 minutes.
For more information, class schedule, and to register - please click here.