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Inbound Marketing Solutions & Consulting Services

Grow your business by driving more visitors to your web site, and converting more visitors to leads, and more leads to sales

What is Inbound Marketing?

Inbound Marketing is the process of getting found on the Internet more often by the people that are searching for information on a particular product or service. It’s the process of turning more of those visitors into prospects, and then converting more of those prospects into customers. And, finally, it’s the process of analyzing the specific results and data from this process, improving it, and starting all over again. This last part is achieved using a process called "closed loop marketing analytics."

The Continuous Cycle of Inbound Internet Marketing includes all of the following components:

Get Found

  1. Create
  2. Optimize
  3. Promote

Convert

  1. Calls to Action
  2. Landing Pages
  3. Lead Qualifying
  4. Email Marketing

Analyze

  1. Conversion Rates
  2. Closed-Loop Reporting
  3. Marketing Measurements
  4. Landing Page Effectiveness

Inbound Marketing Relies Upon Internet Marketing Tools

To achieve the process of getting found and converting visitors to prospects, and then converting prospects to customers, there are very specific uses for a range of Internet marketing tools. We list these tools below in terms of their use in the Inbound Marketing Process:

Get Found

  1. Content Management
  2. Blogging
  3. Social Media
  4. SEO (search engine optimization)
  5. Analytics

Convert (the process of converting visitors to prospects, and prospects to customers)

  1. Offers and Calls to Action
  2. Landing Pages
  3. Email
  4. Lead Intelligence
  5. Lead Management
  6. Analytics

Inbound Process Relies Upon Detailed, Real-time Analytics

This process is relatively straightforward, however it is not achieved without considerable knowledge, expertise and advanced Internet Marketing Tools. Endorphin Advisors is proud to be a partner and VAR (value added re-seller) of Hubspot and the Hubspot all-in-one Inbound Marketing software platform.

Contact us today to take a big, bold steptm in your Inbound Marketing

 


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