Technical Web Site Audit

This detailed technical web site audit is designed to evaluate a web site and its status in the eyes of the major search engines. Following our audit and analysis, we offer feedback on technical design, site architecture, and critical factors affecting organic rankings. Recommendations may include elements such as domain, site maps, back links, title tags, meta tags and page URL’s. The audit report also reviews local listings and includes specific search engine listings and popular directory listings.

This is a great package to determine what will need to be done to a web site in preparation for more sophisticated search engine marketing and optimization efforts.

The technical audit includes oral review of analysis and recommendations along with a detailed written report of findings and recommendations.

Search Engine Optimization (SEO) Services

Having a web site is a first step in web marketing, but making sure that it is being seen by your target audience is the next, necessary step to making your web marketing efforts pay off.

Optimizing a web site for the eyes of search engines is best viewed as an on-going process and not a one-time effort. With the evolving art of search engine optimization, the changing tastes and habits of people using search engines, and with the search engines themselves constantly improving and changing their own services, processes and competitive offerings, SEO is a dynamic, competitive art and science.

Initial SEO Analysis and Set-Up

1. Technical Web Site Audit
2. Key Word Analysis
3. Search Engine Page Rank Report
4. SEO Edits and Recommendations ("on page" and "off page" edits)

SEO Package - Ongoing Management

1. In-Bound Link Development and Management (for each specified key word, we recommend the target number of links needed – generally 100 inbound links minimum per key word)
2. Page Rank Report and Google Analytics Reports
3. Strategic Web Site Recommendations to Improve Page Rankings (both "on page" and "off page" analysis and recommendations)

Pay Per Click (PPC) Web Advertising Services

PPC advertising – or search engine advertising - can be a cost effective way to generate rapid web traffic and awareness for a company, products or services. The key here is to select the appropriate key words and then tailor advertisements and corresponding offers that track well with those ads.

Successful campaigns are managed by someone with experience and a focus on measuring the performance of every campaign, the ads, the landing pages and the specific analytics of the target markets.

Spending on PPC advertising can be tightly controlled as can the geographical exposure of your ads. PPC advertising is a laser-specific and highly-quantifiable method of advertising that is widely popular and now quite competitive, too. It pays to have an experienced, dedicated professional set-up and manage PPC campaigns.

Initial PPC Analysis and Set-Up

1. Set Up Campaigns and Campaign Parameters
2. Create Keyword Lists
3. Set Up Campaign Tracking
4. Creating and testing Ads
5. Development of Landing Page Strategy

PPC Campaign - Ongoing Program Management

1. Optimizing Ads and Key Words
2. Managing Ad Campaigns
3. Managing Budgets
4. Producing reports
5. Testing New Ads, Landing Pages, Key Words, etc.

Contact us today to take a big, bold step forward^tm in your SEO and SEM