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Web Marketing Audit & Report
Introduction & Overview
As we charge into the second decade of the twenty-first century, marketing is evolving at a faster pace than many people - and many organizations - can sustain.
When you take into account changing cultural values, changing buying habits, evolving technology, economic disruption and global competition, this all adds up to an environment where the “marketing haves” are distancing themselves from the “marketing have-not’s.”
As marketing has always been a fascinating combination of analytical and creative disciplines, we may now add a third complicating element. Technology.
The Audit Process
In the Endorphin Advisors Web Marketing Audit & Report, we perform a review of a wide range of web marketing elements and provide our report to help you gauge where you stand from an objective third party’s point of view, and where there may be areas for improvement. How does your company stack up?
We conduct an in-person (or phone) interview, plus some additional web-based research.
In particular, we review the following web marketing elements in this report:
- Company Web Site
- Company Blog
- Email Marketing
- YouTube
- Analytics & Web Traffic Analysis
- Advanced Web Marketing Tools, Strategy and Technology
- Voice of Customer & Customer Profiling
After our research and analysis is complete, we prepare a complete written report for you, and review this with you in an in-person (where possible, or on the phone) de-briefing session to review our findings and recommendations, and suggest next steps for improvements in your web marketing efforts.
Scoring & Overall Comments Delivered To You In Audit Report
Once we review and provide a rating for each of these ten areas, we provide a total scoring for your current web marketing position. We also provide comments and recommendations on your overall strategy and what you might do to improve what you are currently doing, to help you get found on the web.
Uses of Audit Report Findings
This report is intended to provide a high level audit and should be used as food for thought to further develop your web marketing strategy and tools. We hope to focus attention on some areas which could use improvement, and provide knowledgeable insight to help you better compete against the “web marketing haves” that are leading the innovation vanguard.
Sign up Today For Your Web Marketing Audit!