May 5, 2015

Part II of this article starts off much the same way part one did: with raisins. Dried fruits are a simple concept, but from a marketing standpoint, can be a bit of a challenge. Dried fruits don’t exactly sell themselves. They are basically ugly, dried up and wrinkly, even dead-looking, compared to their hydrated count...

March 16, 2015

Email marketing used to be simple. You put together a list, send it out, people read it, they take action. However, with the advent of mobile, phones growing in size and ever evolving technology companies, like Google, adding new features and releasing new applications, email marketers now have to be tech savvy to see...

November 18, 2014

Developing a content calendar may seem like a simple task. You have a bi-weekly or maybe monthly newsletter, blog articles a few times a month, some social posts and you’re good right?



But how do you know if you’re reaching your audience at the right time? What about Christmas season and the release of that new produc...

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