March 30, 2017

John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker, who ran a successful department store in the 19th century, may have been singing a different tune if he were alive today. From Wanamaker’s time until recently, marketing performance was lar...

February 3, 2017

Dark social is actually a good thing. Dark social is social media-generated traffic on your website that is unable to be tracked. Dark social-generated traffic is the large number of direct visitors to a certain web page, that you have no idea where they came from.

May 18, 2015

By Erik Bunaes


A recent survey determined that marketers overwhelmingly believe that using marketing analytics made their businesses more successful. Additionally, going forward, these marketers said they plan to increase their investments in marketing analytics next year.

These findings show how important marketi...

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