Our inboxes are groaning with hundreds of emails we don’t read, don’t want and didn’t sign up for. No sooner than we unsubscribe from some unwanted email newsletter, than another one pops into our inbox from someone else we’ve never met. Do people think this is the way to actually drive sales or generate goodwill towar...

In the article, “An Email List of One,” we sought to broaden your view of email marketing by highlighting list segmentation as a way target your messages more effectively. The main principle communicated in that article was that email marketing is more than just a mass newsletter once or twice monthly. With the right s...