December 17, 2015

For some organizations in some industries it may be a challenge to come up with a holiday-themed campaign. This is unfortunate since the year-end holidays can be a great time to boost sales and build new relationships. Sure you could give away an iPad or a bottle of wine, but are there things that are more productive f...

November 3, 2015

If there is anything we know, it’s that people love using their gadgets. Whether it’s endless scrolling through Facebook and Twitter feeds, Buzzfeed black holes, or the thousands of blogs covering virtually every possible topic under the sun – everyone is looking to learn, communicate and be entertained at all hours of...

May 5, 2015

Part II of this article starts off much the same way part one did: with raisins. Dried fruits are a simple concept, but from a marketing standpoint, can be a bit of a challenge. Dried fruits don’t exactly sell themselves. They are basically ugly, dried up and wrinkly, even dead-looking, compared to their hydrated count...

April 6, 2015

- Part I -

Last week I was enjoying on one of my all-time favorite snacks: Sun Maid Raisins. Stifle your laughs; it’s a healthy snack, good for children and adults alike.

On the package I saw a small message about an eBook Sun Maid had created to commemorate their 100th anniversary. Naturally I was intrigued, as this is...

February 17, 2015

Last month, we tackled a growing problem for b-to-b on social media. The simplified problem is there is so much content on social media that social networks have begun to decide for people what they want to see.

You can’t blame social media companies. Now that they are publicly-traded companies, they do what they have t...

January 3, 2015

Holidays, political and sporting events, natural disasters, and trending news topics― what do these happenings have to do with your content marketing plan? The answer is that they are current events that matter to your customers, and affect their daily lives. Since content marketing is all about attracting your particu...

December 2, 2014

We know; the FAQS page? Typically one of the more “boring” pages on a website, the FAQs page can provide some great ideas for content. This content can come in the form of blog articles, interesting and engagement focused posts for social media, and even larger content offerings like eBooks and Whitepapers.

It’s importa...

November 18, 2014

Developing a content calendar may seem like a simple task. You have a bi-weekly or maybe monthly newsletter, blog articles a few times a month, some social posts and you’re good right?

 

 

But how do you know if you’re reaching your audience at the right time? What about Christmas season and the release of that new produc...

May 27, 2014

Landing pages are an essential element to a comprehensive web marketing strategy. They allow you to build the funnel by allowing potential buyers and interested parties to identify themselves from action taken on a landing page.

Backing up, anyone looking into their analytics will know that landing pages are where visit...

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