January 22, 2020

Since all people are different in terms of certain characteristics, behavior and preferences, it makes sense to send different groups different information which is specific to them.

When it comes to email marketing, this is referred to as email list segmentation. There are virtually limitless ways to segment your email...

November 21, 2019

What is a Service Offering and Why Does My Company Need One? 

A service offering helps to define a level of a service for a specific price. It combines the service and a service level target to bring value to a customer. Essentially, a service offering helps to package the services you offer in an attractive way th...

November 18, 2019

Website usability is so important when you have a business. Essentially website usability means how user-friendly is your website for the users accessing your site. If a user logs on to a website and it is taking a long time to load, there are error pages, and there are minimal text or pictures users will deem the webs...

November 18, 2019

What is Social Media Marketing?

Social media marketing is using social media platforms to promote your products or services. Social media marketing also helps to promote your brand, build your audience, generate leads, and increase sales and website traffic. Social media platforms include Facebook, LinkedIn, Instagram,...

October 8, 2019

The Download: Online Marketing for Nonprofits

From Constant Contact 

Nonprofit organizations’ marketing needs are in some ways more complex than those of most businesses. Your success relies on building strong relationships with diverse stakeholders including clients, volunteers, donors, community leaders, and funding ag...

September 25, 2019

Introduction to Constant Contact’s new LogoMaker

We’re excited to introduce you to LogoMaker, Constant Contact’s brand new, free logo maker for small businesses, non-profits and entrepreneurs. This powerful tool helps you easily create professional looking logos for any purpose. Super fast. Super easy.

Learn all abo...

September 25, 2019

In early September 2019, Constant Contact launched a new website builder. With Constant Contact’s free A.I.-powered website builder, you can create and publish a professional, mobile-responsive website in just minutes—no technical or coding skills required.

Making it easy for people to find you online has never been eas...

September 5, 2019

What is Google Tag Manager? A Guide to GTM

From Endorphin Advisors

By Erin Noble

Digital marketers need data. Without data digital marketing would not exist. This data comes from your website. It does not matter whether you have a large business with a big ecommerce website or a small mom- and-pop store with a small websi...

September 4, 2019

What is the difference between B2C and B2B Social Media Marketing?

It may not appear obvious at first, but there is a big difference between business-to-consumer (B2C) and business-to-business (B2B) social media marketing. B2C social media marketing is the interaction between the business and end-user consumers, while B...

August 9, 2019

Why Use Automate in Your Business?

According to new Salesforce Research, “80% of customers say the experience a company provides is as important as its products and services.” Automation is a tool and a strategy that can really help improve customers experience with a company. Customers can do things online instead of h...

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The Why & How of Email Marketing List Segmentation

January 22, 2020

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