According to Marketing Technology Insights, “Marketing technology is the set of tools and platforms that marketing and sales organizations need to effectively accomplish their roles. Depending on the organization, marketing or IT, or jointly might be responsible for these tools. Some of these tools are large enterprise services, and others are small, software-as-a-service decisions. The actual tools that comprise marketing technology are both niche and abundant. The entire marketing technology realm has thousands of organizations and products that provide marketing technology solutions.”
Another way to define Marketing Technology, paraphrased from MarTech Today, is: Marketing Technology is the blending of marketing and technology, especially applying to major initiatives, efforts and tools harnessing technology to achieve marketing goals and objectives."
Marketing Technology is one of the core strengths of Endorphin Advisors, from our skills, experience, knowledge as well as our strong relationships with MarTech partners. See MarTech tools we like.