Guides & eBooks
Marketing Guides and eBooks for Small Business
Here are some marketing guides and eBooks to help you get started, or take the next step, with your digital marketing and analysis.
These eBooks and white papers have been authored by our team as well as other marketing experts and partners.
All are free for download. We hope you find these useful.
Get More Sleep by Seeing the Financial Future of Your Business
from Endorphin Advisors
This book will make your life easier. At least, your life as it relates to owning and running a business.
We want to help your small business grow and become more profitable. To do that, we will show you how to see the financial future of your business. Why should this be important to you? It is because if you are a financially profitable business, your life is easier. You will have fewer headaches, less stress and you will sleep better.
Free Excel Pro Forma Income Statement Model Included.
Get Started with Email Marketing! 10 Ideas That Really Work
from Constant Contact
Email marketing is a cost-effective solution that gives you the power to reach customers in the place that most customers visit every day - their inbox!
This Guide offers 10 great tips and ideas to help you improve your email marketing.
Request a free demo or trial Constant Contact account
Grow Your Contact List
from Constant Contact
This guide will show you how to build your list at your place of business, online, using social media and in the field.
It also gives you some great ideas on how to use your contact lists as well as some valuable resources to help you grow your list.
Request a free demo or trial Constant
Contact account
Designing a Marketing Email That Works
from Constant Contact
First impressions matter. And when someone opens your marketing email for the first time, what they see is going to determine what they do next.
We’ll take you through the reasons email subscribers delete emails and how you can encourage people to take those next steps.
Request a free demo or trial Constant
Contact account
The Download: Making Sense of Online Marketing
from Constant Contact
If you’re considering getting started with online marketing, you may become overwhelmed by too many tools, never-ending expert advice, and the many marketing myths presented as fact. If you’re already doing online marketing, you may be frustrated to find that it’s not as easy as many claim it to be.
This guide will give you insights on how to better understand online marketing. It will also tell you ways consumers are finding you and teach how to be successful online.
The Download: Online Marketing for Nonprofits
from Constant Contact
If you’re like many Constant Contact customers who want to use email marketing to promote their community initiatives, we know you’ve got a lot on your plate. You’re wearing many hats and don’t have the luxury of time to figure out how to navigate the cluttered and noisy world of online marketing.
Website Checklist for Building a New Website
from Endorphin Advisors
Are you building a new business website? If yes, this can seem like a daunting task. You might not even know where to start. We have created an easy checklist to help you get started and ensure your success.
How to Build a Social Following
from Hootsuite
With more than 15 million users worldwide, Hootsuite has access to data and insights about how businesses in every industry use different social networks. But once you’ve armed yourself with this data and determined what’s working for your peers, the next step is knowing how to beat them.
The Download: Making Sense of Online Marketing for Technology Services
from Constant Contact
The goal is to show you how to connect the dots in online marketing. Whether people search for your business by name or something related to your business, your customers and prospects should be able to find you.
The Download: Making Sense of Online Marketing for Community Services
from Constant Contact
The goal is to show you how to connect the dots in online marketing. Whether people search for your business by name or something related to your business, your customers and prospects should be able to find you.
The Download: Making Sense of Online Marketing for Personal Care
from Constant Contact
The goal is to show you how to connect the dots in online marketing. Whether people search for your business by name or something related to your business, your customers and prospects should be able to find you.
The Download: Making Sense of Online Marketing for Home & Building Services
from Constant Contact
The goal is to show you how to connect the dots in online marketing. Whether people search for your business by name or something related to your business, your customers and prospects should be able to find you.
Top 12 Metrics to Watch in Your Web Marketing Plan
from Endorphin Advisors
Developing an integrated web marketing strategy is one of the best decisions you can make for your business. Measurement of the success of that strategy, however, can be prove to be a challenge.
In this eBook we outline 12 key metrics that are a good place to start when developing a plan to measure web marketing performance.
Special bonus: A guide with tips to implementing an integrated web marketing plan.
Revised & Updated July 2016
Email Marketing Roadmap for Retail
from Constant Contact
Whether you’re looking to entice customers to shop and spread the word about your business or expand your reach to new customers, email marketing works to increase sales.
This email marketing roadmap provides inspiration and time-saving tips to get the best results from your next email campaign,
What is Google Analytics?
from Endorphin Digital
Google Analytics (GA) is a powerful tool to see exactly what is happening on your website.
It provides insight into how visitors are using your website, which pages they are visiting, where they are coming from and where they leave your website. It is a free tool from Google and is easy to set up and install on your website.
Request help with Google Analytics
Your Guide to Creating Compelling Case Studies That Drive Sales
from Acrolinx
Case studies are an effective tool for generating new business.
When done well, they can give prospective customers the confidence they need to partner with you. They can provide real-life examples of not just how your products and services work, but also the benefits they can bring.
What is Google Tag Manager? A Guide to GTM
from Endorphin Advisors
Digital marketers need data. Without data digital marketing would not exist. This data comes from your website. It does not matter whether you have a large business with a big ecommerce website or a small mom- and-pop store with a small website. The data collected from your website is valuable and will give you a better understanding of your consumers
Google Analytics is the most common tracking tool businesses use, but there is more your business can do. Google Tag Manager is the new free analytics tracking tool that business need to us to stay ahead!
The Download: Online Marketing for Retail Stores
from Constant Contact
If you were asked where most of your business comes from today, what would you say? Many small businesses tell us, “word of mouth.” When done correctly, online marketing provides more opportunities to extend the word of mouth that’s already so important to your business.
Website Checklist for Website Updates (Beginner-Advanced)
from Endorphin Advisors
Is it time to update your website? Sometimes it is hard to know where to start. We created a website checklist that covers beginner level updates to advanced updates in order to ensure your success.
Google Search Engine Optimization Starter Guide
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.
The Download: Making Sense of Online Marketing for Professional Services
from Constant Contact
The goal is to show you how to connect the dots in online marketing. Whether people search for your business by name or something related to your business, your customers and prospects should be able to find you.
The Download: Making Sense of Online Marketing for Manufacturing
from Constant Contact
The goal is to show you how to connect the dots in online marketing. Whether people search for your business by name or something related to your business, your customers and prospects should be able to find you.
The Download: Making Sense of Online Marketing for Entertainment, Arts & Culture
from Constant Contact
The goal is to show you how to connect the dots in online marketing. Whether people search for your business by name or something related to your business, your customers and prospects should be able to find you.
The Download: Making Sense of Online Marketing for Fitness & Recreation
from Constant Contact
The goal is to show you how to connect the dots in online marketing. Whether people search for your business by name or something related to your business, your customers and prospects should be able to find you.
The Download: Making Sense of Online Marketing for Education
from Constant Contact
The goal is to show you how to connect the dots in online marketing. Whether people search for your business by name or something related to your business, your customers and prospects should be able to find you.