Marketing is a Process
We have developed a suite of marketing checklists designed specifically for several different companies and industries. These marketing checklists are designed to provide a foundational roadmap to help you think differently about how you can increase your visibility and brand awareness, focus more specifically on your ideal customers and give you some important tips and best practices. Going through this process will improve your marketing strategy.
As most marketing professionals know quite keenly, effective marketing is all about the process of research, planning, executing and measuring new, creative marketing activities and campaigns. Then you stop, measure performance and results, identify key findings, make adjustments and try again. Rinse and repeat. Over and over again.
Marketing is all about being creative and being able to target, attract and capture the attention of a particular, specific audience. There is no silver bullet or set marketing template of tried and true campaigns. Why is that? Because if it’s already been done, it’s been done by your competition. If it’s been done by your competition, then that is going to be of zero value to you and your firm. It does little to no good to copy something that someone has already done.
This is why we have developed our industry-specific marketing checklists. They are powerful models of key elements that are considered “best practices” in marketing today. They may be somewhat vague, but that is intentional. Your audience is unique, your firm is unique, your “special offers” need to be unique. Marketing evolves, your customers evolve, your competition evolves, best practices in marketing evolve and marketing technology certainly evolves very quickly.
Industry-specific Marketing Checklists – Current Checklists Available
Developing, managing and analyzing the results of a successful marketing strategy is an on-going process. To help get your marketing on a solid foundation in today’s digitally-focused world, we have developed a suite of industry-specific marketing checklists.
We currently have marketing checklists available for the following types of companies:
Independent Insurance Agents and Brokers
Accounting, Bookkeeping, and Tax Professionals and Companies
IT Services Companies
Independent Financial Advisors
Contractors and Contracting Firms
Attorneys & Legal Practices
Software Designers, Developers, and Software Development Companies
Residential and Commercial Architects
Each checklist highlights some key, foundational marketing elements which will help you follow a process to develop and manage your own unique marketing strategy for your specific audience of customers.
Our marketing checklists typically include insights on critical areas such as social media, email marketing, search engine optimization (SEO), video marketing and other marketing tips. These marketing checklists are by no means the end-all and be-all of any company’s marketing. However, each marketing checklist includes some important ideas, tips and tools which will certainly help you to start thinking about your marketing in a new way and ensure that you are starting off from here with a solid base of marketing operations.
We welcome your feedback and are quite confident that these marketing checklists will help you improve your marketing, increase your visibility, focus more squarely on your ideal customers and ultimately grow your business. If you should have any questions or like to consider some outside advise or marketing services or resources, please don’t hesitate to contact us and request a free marketing consultation.