Great marketing is always a moving target. Since that’s the challenge, we have developed a concise marketing checklist designed expressly for IT Services Companies. This checklist assumes that your IT services company has been in business for several years and is not just starting out. This means you have many happy clients, you are making money, you have a website. We are also assuming that you are either looking to expand the business and make more money or you have some new competitors in your market that are making life a little more difficult than it was in the past. Either way, you are looking for a little turbo juice to add to your marketing engine to rev up your sales and bottom line.
If that’s the case, this Marketing Checklist for IT Services Companies is for you. We’ll walk you through a basic process to reexamine some key elements of your marketing, and help you uncover some important spots where your marketing may benefit from some new approaches and ideas.