Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?


Search Engine Optimization refers to the practice of increasing website traffic (visitors) through organic (i.e. not using paid ads) search engine results. The goal of SEO is to improve your website’s search engine rankings, making it easier for people to find you when they search for what you offer. The higher your website appears in search results - on search engines like Google and Bing – the more website traffic you’ll get.

Why is SEO Important?


Today, SEO is more important than ever before, as people search online for more information and resources to meet their needs and interests. Nearly all consumers turn to their computer or mobile device to find information and resources, and they use search engines like Google and Bing to do their research. It's also important to understand that search engines (and your competition) are ever changing, so SEO should also be seen as an on-going process.


How Can You Improve SEO, and therefore your position in search results?


The practice of SEO is highly technical, competitive and ever-changing. Generally speaking, you can improve your search results with focus on the following areas:

1. On-Page SEO

  • Keyword Research

  • Meta Titles & Descriptions

  • Content Development & Blog Posts

  • Content Curation

2. Off-Page SEO

  • Backlinks

  • Social shares

  • Referrals

3. Technical SEO

  • Site Speed

  • Site Architecture

  • Site Navigation

If you have a website, the next step is to help customers find you.

Contact Us

Endorphin Advisors LLC

Troy Innovation Garage

24 Fourth Street

Troy, NY 12180


Phone: 518.351.2240


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