Digital marketers need data. Without data digital marketing would not exist. This data comes from your website. It does not matter whether you have a large business with a big ecommerce website or a small mom- and-pop store with a small website. The data collected from your website is valuable and will give you a better understanding of your consumers
Google Analytics is the most common tracking tool businesses use, but there is more your business can do. Google Tag Manager is the new free analytics tracking tool that business need to us to stay ahead!