Why Video Plays a (Big) Role in Digital Marketing
Video has reshaped the buyer's journey as well as how companies and brands can interact with their customers and audiences.
Let's review just a couple recent research findings:
Businesses using video grow company revenue 49% faster year-over-year than those that don't
Video drives a 157% increase of organic traffic from search engines
90% of users say that seeing a video about a product is helpful in the decision-making process
According to Forrester Research, including video in an email leads to a 200-300% increase in click-through rate.
Based on just these four, specific findings, the question should not be "Should we use video in our marketing?" but "How are we going to use video this year?"
5 Ways You Can Use Video Marketing:
Create a tutorial
Say thank you
Share your story
Create holiday or event videos
Case studies and customer testimonials
Are you wondering about what types of video you might produce?
Here are three broad categories of video you can incorporate in your marketing:
1. Professional Video
2. Social/Live Video
For more details and tips on these three types of video, read our article: 3 Types of Video to Improve Your Marketing.
Contact us if any questions about video marketing: