Why Video Plays a (Big) Role in Digital Marketing


Video has reshaped the buyer's journey as well as how companies and brands can interact with their customers and audiences.


Let's review just a couple recent research findings:

  • Businesses using video grow company revenue 49% faster year-over-year than those that don't

  • Video drives a 157% increase of organic traffic from search engines

  • 90% of users say that seeing a video about a product is helpful in the decision-making process

  • According to Forrester Research, including video in an email leads to a 200-300% increase in click-through rate.

Based on just these four, specific findings, the question should not be "Should we use video in our marketing?" but "How are we going to use video this year?"

5 Ways You Can Use Video Marketing:

  1. Create a tutorial

  2. Say thank you

  3. Share your story

  4. Create holiday or event videos

  5. Case studies and customer testimonials

Are you wondering about what types of video you might produce? 

Here are three broad categories of video you can incorporate in your marketing:

1. Professional Video

2. Social/Live Video

3. Content-Driven Video

For more details and tips on these three types of video, read our article: 3 Types of Video to Improve Your Marketing.

Contact us if any questions about video marketing:


Endorphin Advisors LLC

Troy Innovation Garage

24 Fourth Street

Troy, NY 12180


Phone: 518.351.2240

Email: info@endorphinadvisors.com

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