What is Marketing Technology?
Marketing technology is a term that refers to a wide range of tools, products and services which help marketers or marketing organizations to perform their marketing activities.
By definition, marketing technology includes all sorts of tools involved in digital marketing. Not only is there an organization's website, but email, social, video and advertising tools as well as technologies to measure campaigns, performance and web traffic. We include CRM systems in this definition because good marketing helps to generate more clients and prospects, and so to help you run your growing organization you need a powerful, effective CRM solution.
Endorphin Advisors specializes in the use of a wide range of advanced marketing technologies, tools and platforms. We have aligned ourselves with some of the best marketing technology firms on the planet, and we are always learning from our partners about the most effective tools and techniques in digital marketing.